Olinjär is a quarterly trade journal focusing on Tattoo culture and lifestyle. Published quarterly by Jeff Gogué and myself. Our graphic designer is Jesse Springer of Springer Design in Eugene, Oregon, and Jeff's son Andrew does some of our photography. My amazing friend Karly handles most of the shipping (who unfortunately broke her hand during this issue’s shipping) …we’re doing our best with the help of her mom and daughter, who keep the assembly line flowing by loading the stickers and printing the labels from their home office. We are proud to be a tattoo family creating a publication for tattooers and lovers of tattoos. We have no funding outside of our own tattooing, and subscribers; we do this because we love contributing to a culture and community that has given us so much.

The 6 color offset machine that prints Olinjär

Our magazine is printed locally at B&B Print Source in Tigard, Oregon, and we get to pick up the issues from Matt Miali in person, getting to hear and smell the offset printing in the background.

Jeff loading issue 2.1 into the truck during the rain…

Karly (broken hand and all) and her daughter Lilly, loading up issues to ship!

Olinjär is a word that Jeff told me about years ago. He said that he had been reading books on spirituality and quantum theory, exploring the concept of non-linear thinking...and he loved the term non-linear. After looking up it's origins and all the translations, he found the Swedish translation and fell in love with it's attractive look and unique sound. It was after some convention, heading home, that he brought it up, just casual conversation, and I didn't think much of it.

Spring of 2022, a couple of years after the pandemic's peak and fairly new into our relationship, we were working normal hours at the shop and spending weekends taking road trips, camping, "surfing"(I mostly get beat up in the waves) and long talks by the campfire. We talked about tattooing nonstop. Jeff at 23 years of tattooing and me at 14 years, it seemed to be an endless conversation about experiences and the highs and lows of being a tattooer. Inevitably, the conversation usually ended up in a negative spiral of frustration, venting about this or that... until one night, by the fire, we decided to slow that train and board another. We consciously decided to start focusing on what we love and appreciate about this culture we are a part of.

Camp setup…the night Olinär came to fruition…

I mentioned that it would be great if there were a printed, collectible, tangible magazine that you could hold and enjoy, something that showcases what we love about tattooing and this lifestyle. We paused, glanced at each other… And Olinjär was born. Why not us?

Do we have the education, qualifications, or 100% support from every person involved in tattooing? Who knows, but it's better to follow your dream than wait for some perfect moment of approval where everyone cheers you on.

Ultimately, we have loved the creation of this project and feel it's just beginning. Any time not tattooing is now full of excited conversation of who ,what and where to include in the next issue ( We are usually on the couch with our frenchies typing away most evenings and weekends) it’s such a fulfilling way to spend time, it never feels like work, and we are so thankful for your support and contributions. The friendships created and strengthened are priceless; we are eager and excited for what's to come.

Laura Jade